How to Network With the Elephant in the Room

As those who have benefited from business networking know very well, belonging to a networking group that meets regularly helps establish and maintain relationships that can prosper for years. However, it’s almost inevitable, especially in the ways that these...

Sales Letter Copy Secrets

Untitled Document Do you remember the stupid beer commercial a few years back with the tagline “Why Ask Why?” Well, completely unknown to the ad agency, they had almost stumbled onto a breakthrough marketing concept. Telling people the reason why you are...

Transformational Leadership

What is it? How does a leader get everyone performing to their potential? What is the relationship between leadership and management? What are the attributes of the transformational leader? Finally, what conclusions can be drawn about the usefulness of...

Need Advice? Your Network Can Help

Have you ever sought advice from people who are in a network you belong to? If not, you are missing out on one of the secondary benefits of being involved in a networking group. Sure, the primary reason you’re networking is to get referrals, but you also gain...