by George McKenzie | Marketing
Excerpted and condensed from George McKenzie’s ebook “Going Public: 10 Ways To Use The Mass Media For Free Advertising, Internet Marketing And Website Promotion” You’ve heard the saying a gazillion times: “Charity begins at...
by George McKenzie | Business
My grandmother used to say, You can ask for anything if you’re not afraid to take no for an answer. Grandmother wasn’t talking about asking the media for free publicity, but she could have been. Shrinking ad revenues and an ever-growing number of cable...
by George McKenzie | Business
How do you identify newsworthy stories where you work or live, especially newsworthy stories about yourself or your company that you can pitch to the media in the hope of getting some free publicity? By remembering a semi-famous quote from the late Speaker of the...
by George McKenzie | Business
Advertising or Publicity? What’s the difference? The average TV viewer, radio listener, or newspaper reader would probably say, ‘There isn’t one. They’re both the same thing.’ But they’re not. Not by a long way. And knowing...
by George McKenzie | Career
Unless you’ve got a brother-in-law in the business (or a sister-in-law, of course), one of the the best ways to get the attention of a reporter, producer, or editor is through a ‘pitch letter.’ A pitch letter is like a news release because it’s...
by George McKenzie | Marketing
Think about all the time you spend trying to get attract new customers. Online, you optimize for search engines, buy classified ads, exchange banners, look for other sites to link with, market through email, etc, etc. Offline, you send out webcards, attend...
by George McKenzie | Marketing
Think about all the time you spend trying to get attract new customers. Online, you optimize for search engines, buy classified ads, exchange banners, look for other sites to link with, market through email, etc, etc. Offline, you send out webcards, attend...
by George McKenzie | Marketing
Imagine that you had lunch with an important client or prospect. You thought you had plenty of time, but the client/prospect got chatty, the restaurant was jammed and service was slow. It’s now about 1:45 and you’re due back at the office for an...
by George McKenzie | Marketing
When you’re trying to persuade a reporter to do a story about you or your business, you’re much more likely to succeed if you know how to ‘talk the talk’ No reporter will expect you to act like an insider, but you’ll get a lot more...
by George McKenzie | Marketing
Suppose you’ve been trying get on a radio talk show for months, and the producer finally calls back and extends an invitation. This is a great opportunity! But all of a sudden, you feel like a King Kong-sized gorilla has just super-glued both hairy feet...
by George McKenzie | Marketing
Do you find yourself watching TV news sometimes and thinking, ‘Why did they waste my time with a story like that? Surely there was something more interesting happening they could have covered.’ Or have you seen a competitor on the air talking about...
by George McKenzie | Marketing
During a recent interview for his ‘Internet Marketing Lounge’ radio show (http://www.internetmarketinglounge.com), Peter Twist asked me if I thought today’s journalists had gotten lazy. Peter noted that to get a journalist to do a story about...
