‘Soft News’ Programs

My grandmother used to say, You can ask for anything if you’re not afraid to take no for an answer. Grandmother wasn’t talking about asking the media for free publicity, but she could have been. Shrinking ad revenues and an ever-growing number of cable...

To Get Free Publicity in the Media

How do you identify newsworthy stories where you work or live, especially newsworthy stories about yourself or your company that you can pitch to the media in the hope of getting some free publicity? By remembering a semi-famous quote from the late Speaker of the...

To Get Attention From the Media

Advertising or Publicity? What’s the difference? The average TV viewer, radio listener, or newspaper reader would probably say, ‘There isn’t one. They’re both the same thing.’ But they’re not. Not by a long way. And knowing...

Low Tech High Performance

Think about all the time you spend trying to get attract new customers. Online, you optimize for search engines, buy classified ads, exchange banners, look for other sites to link with, market through email, etc, etc.   Offline, you send out webcards, attend...

Low Tech High Performance

Think about all the time you spend trying to get attract new customers. Online, you optimize for search engines, buy classified ads, exchange banners, look for other sites to link with, market through email, etc, etc.   Offline, you send out webcards, attend...

Help Reporters Beat the Clock

Imagine that you had lunch with an important client or prospect. You thought you had plenty of time, but the client/prospect got chatty, the restaurant was jammed and service was slow.  It’s now about 1:45 and you’re due back at the office for an...

Take Advantage of Lazy Journalists

During a recent interview for his ‘Internet Marketing Lounge’ radio show (http://www.internetmarketinglounge.com), Peter Twist asked me if I thought today’s journalists had gotten lazy.   Peter noted that to get a journalist to do a story about...