by George McKenzie | Marketing
Early in my TV career, a consultant from the Magid Company, the people who practically invented TV news research, told me something that helped me enormously through the years. ‘There are no dull stories,’ she said. ‘Just dull approaches to...
by George McKenzie | Marketing
Baseball great Reggie Jackson, who often got more publicity than he wanted, once said, ‘The media are like birds on a wire. When one flies, they all fly.’ Everyone in the media monitors everyone else, because NO ONE wants to miss anything or leave...
by George McKenzie | Marketing
Baseball great Reggie Jackson, who often got more publicity than he wanted, once said, ‘The media are like birds on a wire. When one flies, they all fly.’ Everyone in the media monitors everyone else, because NO ONE wants to miss anything or leave...
by George McKenzie | Marketing
Early in 1991, when I was working for KMOL TV in San Antonio, I had lined up a feature story about a captivating, 90-year-old gentleman who had literally fought in the trenches in World War I. Despite a hip replacement, he was still very active, and participated in a...
by George McKenzie | Marketing
Did the headline capture your attention? Do you want to find out what the secret weapon is? Will you keep reading? Whether you want to sell a product to a web surfer through a classified ad or sell a story idea to a reporter through a news release, you have to...
by George McKenzie | Marketing
Okay, so you’ve been sending out press releases and WOW! One of them connected! You landed your first radio interview on a local station or a reporter from a nearby newspaper has called. You might be so excited about this initial success that you forget...
by George McKenzie | Marketing
Remember the Barbra Streisand song from the 70’s… Evergreen? One of the lines from that song is…’Fresh as the morning air…’ Well, ‘evergreen’ means something completely different to news people. ...
by George McKenzie | Marketing
Excerpted and condensed from George McKenzie’s ebook “Going Public: 10 Ways To Use The Mass Media For Free Advertising, Internet Marketing And Website Promotion” You’ve heard the saying a gazillion times: “Charity begins at...
by George McKenzie | Marketing
Excerpted and condensed from George McKenzie’s ebook “Going Public: 10 Ways To Use The Mass Media For Free Advertising, Internet Marketing And Website Promotion” You’ve heard the saying a gazillion times: “Charity begins at...
by George McKenzie | Marketing
Excerpted and condensed from George McKenzie’s ebook “Going Public: 10 Ways To Use The Mass Media For Free Advertising, Internet Marketing And Website Promotion” You’ve heard the saying a gazillion times: “Charity begins at...
