How to Network With the Elephant in the Room

As those who have benefited from business networking know very well, belonging to a networking group that meets regularly helps establish and maintain relationships that can prosper for years. However, it’s almost inevitable, especially in the ways that these...

The NEW Definition of Networking

Twenty years ago, I wrote the first edition of The World’s Best Known Marketing Secret. In the book, I introduced several new terms to the business community, specifically in how they applied to ways to grow a business. One term that seemed to have multiple...

Need Advice? Your Network Can Help

Have you ever sought advice from people who are in a network you belong to? If not, you are missing out on one of the secondary benefits of being involved in a networking group. Sure, the primary reason you’re networking is to get referrals, but you also gain...

Five Tips For Getting The Most From LinkedIn

If you had any lingering thoughts that social media was just a fad, you may want to let those go, particularly in light of LinkedIn’s recent IPO — with a valuation of $4.3 billion. I’ve been following the development of online business networking for...