The secret is out – electronic newsletters are the best marketing tools to come along in a long time for small businesses
For many in business the Internet represents uncharted waters. If you are not particularly computer literate it can all seem a bit overwhelming. Yet we keep hearing reports that the Internet is the way of the future and deep down we feel we need to get on board.
As a first step many businesses invested time and money in creating websites. Despite the hype of what this would do for business many were disappointed at the return they received for their investment. As a result many companies are a bit gun-shy of spending more money on Internet-related products or strategies.
Yet the fact remains that business to business (B2B) marketing is increasingly being done via the Internet.
For B2B e-marketers, electronic newsletters are fast becoming critical revenue-driving initiatives. A major reason is their high response rate. E-newsletters, particularly in combination with companion Web sites, can deliver a 30-50% response – dwarfing the average 10-15% rate produced by text-based e-mail, and the 1-2% rate for traditional direct mail.
The secret is out – electronic newsletters are the best marketing tools to come along in a long time for small businesses. They
- Generate leads
- Increase sales
- Open up a two way dialogue with customers
- Position your company as an industry leader
- Provide an instantaneous means for communicating with the outside world
What is an e-newsletter?
An E-Newsletter is basically a glorified email. You write a message, stick it in an email, and send it to a bunch of people who receive it (as an email) on the other end. There are three pieces to an e-newsletter – content, layout and delivery. You take these three pieces, mix them together, and you’ve got an E-Newsletter.
Why start an E-Newsletter for your business?
If you already send printed material out to your contact list – whether as a newsletter or in some other format – one of the quickest, most tangible benefits you will see, is a saving in printing and mailing costs.
There are other benefits that may not be quite as obvious. Taken together these will contribute far more to the success of your business than even the significant expense savings that switching from offline printing to online emailing represents.
Specifically, an E-Newsletter will
- Increase lead generation and cross selling – keeps you top of mind with customers and prospects, and provides an ongoing mechanism for highlighting your full range of products and services
- Increase customer lifetime value – competitors can buy their way into your market by matching your pricing, matching your products and even matching the look and feel of your company. What they can’t buy are your relationships. Every newsletter that you send serves to solidify the connection between your company and your customers.
- Provide a low cost, instantaneous channel for sending messages – you can send at low cost alerts, advisories and messages as frequently as you wish.
- Position you a thought leader and innovator – your newsletter gives you a voice in the market, a podium from which to articulate your company vision and demonstrate your leadership.
- Open up a two-way dialogue with customers and prospects – e-newsletter allows recipients to easily and immediately interact with you.
- Hypercharge your existing marketing efforts – your newsletter leverages your website, print newsletter and existing marketing materials.
Is it really worth the effort?
Look at other ways you spend time marketing your business. You take clients to lunch, you send holiday cards, you attend trade shows, you ask for referrals, you make cold calls and you attend business meetings.
All of this you do with the hope of gaining visibility, meeting potential clients and reinforcing existing relationships. It’s a necessary part of running a small business, but if you think about it, it’s very much a hit or miss approach.
An E-Newsletter on the other hand, offers all the benefits of these other approaches, but in a much more cost effective and targeted way. Why wander around business meetings hoping to stumble on a new client, when you’ve got existing relationships with customers and others that you’re not really nurturing?
Taking one day per month to connect with your universe of contacts is well worth your time, and in terms of ROI, your E-Newsletter may quickly become the most systematic, most effective marketing activity your small business is engaged in.
How could you use an e-newsletter for your business? We invite readers to contact us with their ideas. The person with the most original idea will receive 6 months free subscription to our e-newsletter called thinkezines. To see how easy it is to create your own professional-looking e-newsletter visit www.thinkezines.com. Send your entries to dbrown@thinkezines.com
Derek Brown is an Internet marketing consultant who specialises in assisting home-based and small businesses create a professional high profile image.
This excellent website definitely has all of the information I needed
concerning this subject and didn’t know who to ask.
Good day! This post couldn’t be written any better! Reading through this post reminds me of my old room mate!
He always kept chatting about this. I will forward
this page to him. Fairly certain he will have a good read.
Thank you for sharing!
When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails with the same comment.
Is there any way you can remove me from that service? Many thanks!
Thanks very nice blog!
Good web site you have got here.. It’s difficult
to find high-quality writing like yours nowadays. I really appreciate people
like you! Take care!!
Hello, i read your blog from time to time and i own a similar one and i was just curious if
you get a lot of spam comments? If so how do you stop it, any plugin or anything you
can suggest? I get so much lately it’s driving me crazy so any help is very much appreciated.
I like the valuable information you provide in your articles.
I will bookmark your blog and check again here regularly.
I am quite certain I’ll learn many new stuff right here!
Best of luck for the next!
Great info. Lucky me I ran across your site by accident (stumbleupon).
I’ve book marked it for later!
I think that is one of the such a lot significant info for
me. And i am satisfied studying your article. But want to remark on few normal things, The website taste is ideal, the articles is
actually nice : D. Just right task, cheers
This design is incredible! You most certainly know how to keep a reader entertained.
Between your wit and your videos, I was almost moved to
start my own blog (well, almost…HaHa!) Fantastic job. I really loved what you had to say, and more than that, how you presented it.
Too cool!
Helpful information. Lucky me I found your site accidentally, and I
am shocked why this coincidence didn’t happened
in advance! I bookmarked it.
Tremendous things here. I’m very happy to peer
your article. Thanks a lot and I am having a look ahead
to touch you. Will you kindly drop me a mail?
Hello There. I discovered your blog using msn. That is a very smartly written article.
I’ll make sure to bookmark it and return to learn extra of your useful information. Thanks
for the post. I will certainly return.
I do not know if it’s just me or if perhaps everybody else experiencing problems with your site.
It looks like some of the written text in your
posts are running off the screen. Can somebody else please provide feedback and let
me know if this is happening to them too? This
may be a problem with my internet browser because I’ve had this happen previously.
Many thanks
I’ll right away seize your rss as I can’t in finding your e-mail subscription link or e-newsletter service.
Do you have any? Please allow me recognise
so that I may subscribe. Thanks. pof natalielise
I think this is one of the most vital information for
me. And i’m glad reading your article. But want to
remark on few general things, The web site style is perfect, the articles is
really great : D. Good job, cheers natalielise plenty of fish
It’s appropriate time to make some plans for the future
and it is time to be happy. I’ve learn this post and
if I may I desire to counsel you few interesting
things or advice. Perhaps you can write subsequent articles relating to this article.
I want to read more issues about it!
Greetings! This is my first visit to your blog! We are
a collection of volunteers and starting a new project in a community in the same niche.
Your blog provided us beneficial information to work on. You
have done a extraordinary job!
Hi! I’ve been following your web site for a long time now and finally got the courage to go ahead and give you a shout out from Dallas Tx!
Just wanted to mention keep up the fantastic job!
You made some decent points there. I looked on the internet for more info about
the issue and found most individuals will go along with your views on this website.
I am actually pleased to read this web site posts which
carries plenty of valuable facts, thanks for
providing such statistics.
This design is wicked! You certainly know how to keep a reader entertained.
Between your wit and your videos, I was almost moved to start my own blog (well,
almost…HaHa!) Excellent job. I really enjoyed what you had to
say, and more than that, how you presented it. Too cool!
What i don’t understood is if truth be told how you are not actually much more neatly-liked than you might be right now.
You are so intelligent. You understand therefore considerably in terms of this topic, produced me individually imagine it from numerous various angles.
Its like women and men aren’t interested except it is something to
accomplish with Lady gaga! Your personal stuffs great.
Always maintain it up!
Hello, its nice article regarding media print, we all know media is a enormous source of data.
What’s up all, here every person is sharing these kinds of know-how, thus it’s good to read this blog, and I
used to go to see this webpage all the time.
buy viagra professional [url=https://viagenupi.com/#]viagra from india[/url] discount
viagra viagra from india buy viagra https://viagenupi.com/
When individual writes an clause he/she maintains the theme of a exploiter
in his/her psyche that how a substance abuser privy read it.
Thusly that’s why this mail service is hone. Thanks! http://www.cialisles.com/
hydroxychloroquine online pharmacy https://hydroxychloroquine1st.com/
can you buy hydroxychloroquine over the counter https://azhydroxychloroquine.com/
cephalexin https://keflex.webbfenix.com/
careprost eyelash serum https://www.jueriy.com/
cialis prices https://www.wisig.org/
Hello would you mind letting me know which webhost you’re using?
I’ve loaded your blog in 3 completely different browsers and I
must say this blog loads a lot faster then most. Can you suggest
a good internet hosting provider at a honest price?
Cheers, I appreciate it!
It’s going to be finish of mine day, except before finish I am reading this impressive article to
improve my knowledge.
Nice post. I was checking constantly this blog and I’m impressed!
Very useful information particularly the last part 🙂 I care for such info a lot.
I was looking for this certain information for a very long time.
Thank you and best of luck.
Simply want to say your article is as amazing. The clearness
in your post is simply nice and i can assume you’re an expert on this subject.
Well with your permission allow me to grab your feed to
keep up to date with forthcoming post. Thanks a million and please continue the enjoyable work.
I go to see each day a few web pages and blogs to read content, except this webpage gives quality based posts.
This design is spectacular! You certainly know how to keep a reader amused.
Between your wit and your videos, I was almost
moved to start my own blog (well, almost…HaHa!) Great job.
I really enjoyed what you had to say, and more than that,
how you presented it. Too cool!
chewable viagra 100mg https://viatribuy.com/