Work is Necessary; Struggle is Optional

I hear from many entrepreneurs that marketing is a struggle. They just can’t get enough clients to pay the bills, or they are spending more money to get each client than the sale is worth. So many of their efforts seem to fail. There must be an easier way, they...

10 Ways to Get Your Marketing Unstuck

Have you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals find that the hardest part of marketing isn’t figuring out what to do. What’s...

Sales Letter Copy Secrets

Untitled Document Do you remember the stupid beer commercial a few years back with the tagline “Why Ask Why?” Well, completely unknown to the ad agency, they had almost stumbled onto a breakthrough marketing concept. Telling people the reason why you are...

Building Loyalty: 6 Handwritten Notes

Untitled Document A friend of mine that owns three restaurants simply sat down and handwrote a post card to his customer list inviting them to join his rewards program and he had a 20% sign up off that mailing. During the previous 6 months, he distributed two other...

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