Some info-marketers must
search high and low for a lucrative market, but not Ben Glass or Joe Polish.
They already knew where their respective areas of expertise were. All they had
to do was create a product to cater to the particular demands of their specific
niches. In other words, they had to create value.
These astute newsletter
publishers are now raking in the big bucks by riding on a fast-moving,
on-the-right-track bandwagon called information marketing.
Here's how they've become a
top earner in information marketing and newsletter publishing…
to Seize Your Market for Your Newsletter
Ben is a
personal injury attorney so it was only logical that other lawyers would
constitute the customers base for his newsletter. But first, he had to find out
what kind of information his prospective clients would be willing to pay for.
the other hand, is a carpet cleaner. You probably never thought that anyone can
make millions out of slime, grime and dust mites that lurk deep in our carpets.
But Joe did.
investigated the needs of his industry. He researched how to turn his knowledge
and experience into a hot commodity – a newsletter other carpet cleaners would
want to buy.
and Joe knew which gaps within their respective industries had to be filled,
they were ready to launch their newsletters.
to Create a "Killer" Newsletter
Ben discovered that
promotional information for attorneys was sorely lacking. Eager to teach his
peers how to expand their practices, he created an electronic newsletter that
was a chockfull of marketing strategies. He provided "right-on" tips that even a
roomful of lawyers couldn't object to.
The idea hatched when Ben
realized that solo and small law firms do not have the big bucks to spend on
publicity. But in order to survive they have to promote their practices and
services all the same.
In addition to dispensing
marketing advice via his newsletter, Ben wrote a series of information-packed
articles, which were printed in industry publications and directed the readers
to his website, www.GreatLegalMarketing.com.
There he posted a sales letter offering to teach lawyers how to successfully
market themselves. He developed even before completing his product.
Joe was dirt poor until a
newsletter he once came across changed his life. The newsletter in question was
compelling and engaging, as any marketing tool should be.
It wasn't cheap, but it
taught Joe a valuable lesson, which still serves him well today – that smart
people measure the benefit of information by the value they receive.
What about the value Joe
Guess what – within six
months of starting his information marketing business teaching other carpet
cleaners how to increase their revenues, Joe's own income rose from $2,000 a
month to a staggering $12,000 a month. That figure soon reached the $1 million
Joe branched out beyond
carpet cleaning into other markets, including interviews with info-marketing
experts, authors, athletes, and celebrities. He transformed his website, www.JoePolish.com
into an eclectic blend of valuable information.
Isn't it Time You Get
Started with Your Newsletter?
You too can follow Ben and
Joe's examples to launch a moneymaking newsletter based on your own knowledge
and experience. Or use your existing newsletter to sell other profitable
products and services such as books, manuals, magazines, seminars, workshops,
coaching and consulting programs.
These services can be sold
for 10 to 20 times what it costs to produce them. Information marketing is about
the only business that allows you to do just that. And., no other business
offers an equally lucrative opportunity to become a millionaire by merely
working from your kitchen table.
About the Author
In his new book, "The
Official Get Rich Guide to Information Marketing", co-author Robert Skrob
reveals his step-by-step system for increasing the annual value of a customer
two to five times the annual subscription fee. Now you can learn from this
publisher of three monthly, four bi-monthly and two quarterly newsletters
serving nine industries how to get more newsletter profits! Go to http://www.MoreNewsletterProfits.com
and start getting rich today.