Work is Necessary; Struggle is Optional

I hear from many entrepreneurs that marketing is a struggle. They just can’t get enough clients to pay the bills, or they are spending more money to get each client than the sale is worth. So many of their efforts seem to fail. There must be an easier way, they...

10 Ways to Get Your Marketing Unstuck

Have you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals find that the hardest part of marketing isn’t figuring out what to do. What’s...

An Action Step Is Worth a Thousand Words

We self-employed professionals spend a great deal of our marketing effort on searching for the right words. We read books, take classes, and hire consultants to help us write copy for our marketing materials. Writing sales letters, drafting brochures, and composing...

Wanted: 100 Referral Partners

Untitled Document If you’ve been in business for more than five minutes, you already know that the best way for any self-employed professional to get clients is by referral. But the process of building sufficient word of mouth to produce the number of clients...

From Prospect to Client in Thirty Seconds

The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Then you...

Being Unique is a Good Thing… Isn’t It?

New entrepreneurs frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one – to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition...

What You are Marketing is Yourself

“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...

Making Time for Marketing

“I don’t have time to market.” It’s a common complaint from self-employed professionals. When you are the only one who can serve the clients, manage the business, and perform all the sales and marketing functions, time becomes the most precious...

To Attract Attention

Recently, a client of mine complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many...

To Make More Sales, Try Making More Friends

Learn to love, respect and enjoy other people. — Dale Carnegie In 1936, Dale Carnegie published How to Win Friends and Influence People. Since then, his book has sold more than 15 million copies and is widely credited as being the first book in the modern...

Have You Created an Impossible Business

It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is...

What's Your Business Model

If you have enough clients to keep you busy, you must be making a good living, right? Well, not necessarily. Some of the busiest professionals around aren’t earning enough to pay their bills. On the other hand, there are some consultants, coaches and other...