Web Technology in Marketing

Every independent professional should have a web site, an ezine, and an email marketing strategy, right? If you’re not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge...

What Do Your Clients Need?

Every person who has ever started a business, I imagine, thought he had a good idea. It’s the smart person, and the rare person, who tries to find out the most important thing: do other people think it’s a good idea? Those words of wisdom come from Bernard...

Is Procrastination Holding You Back?

When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like call Donna Sanchez and follow up with Floyd Corp. been copied from a previous week? Putting off unappealing tasks may be human nature, but for an...

Networking on the Net

Networking is one of the most effective ways to find clients for any consulting or professional services business. But if you limit your networking to only what you can do in person, you’ll be missing out on a huge number of possibilities. Networking is more...

Will Giving Seminars Get You Clients?

I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about...