by C.J. Hayden | Digital Marketing, Marketing
Every independent professional should have a web site, an ezine, and an email marketing strategy, right? If you’re not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge...
by C.J. Hayden | Business
Every person who has ever started a business, I imagine, thought he had a good idea. It’s the smart person, and the rare person, who tries to find out the most important thing: do other people think it’s a good idea? Those words of wisdom come from Bernard...
by C.J. Hayden | Business
When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like call Donna Sanchez and follow up with Floyd Corp. been copied from a previous week? Putting off unappealing tasks may be human nature, but for an...
by C.J. Hayden | Marketing
A question I often get from clients and students goes something like this: “I’ve been collecting marketing ideas… and I have a drawer full! I also have a stack of promising leads I’ve accumulated. And I know it’s important to stay...
