by Michael Kaselnak | Marketing
Untitled Document A friend of mine that owns three restaurants simply sat down and handwrote a post card to his customer list inviting them to join his rewards program and he had a 20% sign up off that mailing. During the previous 6 months, he distributed two other...
by C.J. Hayden | Marketing
Untitled Document If you’ve been in business for more than five minutes, you already know that the best way for any self-employed professional to get clients is by referral. But the process of building sufficient word of mouth to produce the number of clients...
by B. Hopkins | Digital Marketing, Marketing
The storm brewing about the need for content and continuously adding content to your website is growing louder by the day. As a result, many enterprising entrepreneurs are finding ways to fill a need that is growing. Many new products and services have arisen that...
by Srikanth Chari | Marketing
In business, you always need to know what your competitors are doing. To survive you must perform competitive intelligence activities and monitor the broader market for new developments that could affect your company, your products and brands, suppliers, and...
by C.J. Hayden | Marketing
New entrepreneurs frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one – to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition...
by Bill Caskey | Marketing
Read almost any book about sales and you'll see some reference to, "you need to have a good attitude." So what does that mean? Sometimes my most effective selling is when I have a "bad attitude" – when I'm more discerning and skeptical...
by Eric Gruber | Digital Marketing, Marketing
Although, Mark Hyman, M.D, the New York Times Best Selling author, and practicing physician, had a strong, multi-faceted marketing and sales plan in place, the addition of an article marketing strategy helped him in his successful quest to push his book,...
by C.J. Hayden | Marketing
“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...
by Jacques Werth | Marketing
Like most sales lead consultants, I do not advocate cold calling. However, I acknowledge that cold calling is necessary at times. You need prospective clients and customers. Cold-calling to a highly targeted list can be the fastest route to finding high probability...
by Karl Stadler | Marketing
The traffic had been hectic, parking as per usual was a nightmare and you are almost late, the plane will land in less than 5 minutes as you rush through the front entrance. You spot the brightly lit up board with arrival times and soon you are fighting your way...
by Terri Langhans | Marketing
Who hasn't let a typo slip by or misspelled the CEO's name or printed the wrong phone number somewhere? Those marketing mistakes don't warrant an article. In fact, just one word of how-to-fix-it advice is sufficient: proofread! Here are a few more...
by B. Hopkins | Digital Marketing, Marketing
E-commerce is a growing process that more and more businesses are realizing is necessary to have as part of their business model. Unfortunately it can be a complicated solution that requires knowledge of many back-end functional components that most entrepreneurs...
