by C.J. Hayden | Marketing
“I don’t have time to market.” It’s a common complaint from self-employed professionals. When you are the only one who can serve the clients, manage the business, and perform all the sales and marketing functions, time becomes the most precious...
by B. Hopkins | Digital Marketing, Marketing
E-commerce is a growing process that more and more businesses are realizing is necessary to have as part of their business model. Unfortunately it can be a complicated solution that requires knowledge of many back-end functional components that most entrepreneurs...
by C.J. Hayden | Marketing
Recently, a client of mine complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many...
by John Jantsch | Marketing
I got another one of those calls the other day. . .”Can you make me a brochure?” Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it…everybody’s got one and no one uses it....
by C.J. Hayden | Marketing
It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is...
by Robin Harris | Marketing
For many burgeoning entrepreneurs, the "M" word can be an unexpected stop gate to the realization of their potential for success. Mmm, mmm, mmm, marketing, for the non-sales oriented entrepreneur occurs like a serious impairment to communicating with potential...
by Charlie Page | Digital Marketing, Marketing
Does this sound familiar? You have a great idea – one that you think will really succeed and help you achieve your goals. You tell your spouse or friend about your great idea. You make some notes about your great idea. You even check out what it will take...
by Celia Sue Hecht | Marketing
Transform your company’s story into headline news Think about your favorite book or movie for a moment. Now turn on the TV news or pick up a newspaper. What do these stories have in common? For example, in the Harry Potter books, the tale begins to...
by Celia Sue Hecht | Marketing
Transform your company’s story into headline news Think about your favorite book or movie for a moment. Now turn on the TV news or pick up a newspaper. What do these stories have in common? For example, in the Harry Potter books, the tale begins to...
by C.J. Hayden | Marketing
If you have enough clients to keep you busy, you must be making a good living, right? Well, not necessarily. Some of the busiest professionals around aren’t earning enough to pay their bills. On the other hand, there are some consultants, coaches and other...
by C.J. Hayden | Digital Marketing, Marketing
Every independent professional should have a web site, an ezine, and an email marketing strategy, right? If you’re not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge...
by Linda Jay Geldens | Digital Marketing, Marketing
A glossy magazine placed an advertisement on its website, targeting the publication's upscale subscribers. The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel. There was only one small...
