by Steven Van Yoder | Marketing
One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who’ve “heard of you” and inquire...
by George McKenzie | Marketing
Baseball great Reggie Jackson, who often got more publicity than he wanted, once said, ‘The media are like birds on a wire. When one flies, they all fly.’ Everyone in the media monitors everyone else, because NO ONE wants to miss anything or leave...
by George McKenzie | Marketing
Early in 1991, when I was working for KMOL TV in San Antonio, I had lined up a feature story about a captivating, 90-year-old gentleman who had literally fought in the trenches in World War I. Despite a hip replacement, he was still very active, and participated in a...
by Steven Van Yoder | Business
Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive. This is what creates a...
by Lynn Pierce | Business
Your attitude sets the stage for you being in the 3% that control the wealth of the world rather than the other 97%. The biggest difference is that the 3% are willing to do what the other 97% aren’t to have what that majority will never have. Note: You will...
by Steven Van Yoder | Business
Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive. This is what creates a...
by Steven Van Yoder | Marketing
There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it’s hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an...
by Steven Van Yoder | Marketing
There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it’s hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an...
by George McKenzie | Marketing
Did the headline capture your attention? Do you want to find out what the secret weapon is? Will you keep reading? Whether you want to sell a product to a web surfer through a classified ad or sell a story idea to a reporter through a news release, you have to...
by David Newman | Marketing
Yup, it's Girl Scout Cookie time in our part of the world. [And, yes, my English teacher DID tell me never to start a sentence with the word "Yup."] For those of you who are unfamiliar with the sights, tastes, and overall experience of helping your...
by Raleigh Pinskey | Marketing
P.T. Barnum gave us with many valuable messages. The one that resonates deep within me is, "Without promotion a terrible thing happens, nothing." Did you know that, according to the statistics compiled by the SBA, the top two reasons businesses fail in...
