by George McKenzie | Marketing
Imagine that you had lunch with an important client or prospect. You thought you had plenty of time, but the client/prospect got chatty, the restaurant was jammed and service was slow. It’s now about 1:45 and you’re due back at the office for an...
by George McKenzie | Marketing
When you’re trying to persuade a reporter to do a story about you or your business, you’re much more likely to succeed if you know how to ‘talk the talk’ No reporter will expect you to act like an insider, but you’ll get a lot more...
by Paulette Ensign | Marketing
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly...
by George McKenzie | Marketing
Suppose you’ve been trying get on a radio talk show for months, and the producer finally calls back and extends an invitation. This is a great opportunity! But all of a sudden, you feel like a King Kong-sized gorilla has just super-glued both hairy feet...
by George McKenzie | Marketing
Do you find yourself watching TV news sometimes and thinking, ‘Why did they waste my time with a story like that? Surely there was something more interesting happening they could have covered.’ Or have you seen a competitor on the air talking about...
by Joe Vitale | Digital Marketing, Marketing
In my e-book, Hypnotic Selling Stories, I tried to explain how the messages you send out have a double meaning. There’s the meaning you intend, and then there’s the meaning your readers conclude. There’s often a major difference. This is hard to...
by George McKenzie | Marketing
During a recent interview for his ‘Internet Marketing Lounge’ radio show (http://www.internetmarketinglounge.com), Peter Twist asked me if I thought today’s journalists had gotten lazy. Peter noted that to get a journalist to do a story about...
by Joe Vitale | Marketing
I’m sick of it. All the so-called communication experts keep declaring that your mind cannot process a negative command. They say “Don’t spill the milk” means you’ll spill the milk. They say your mind doesn’t respond to...
by Jim Jenkins | Business
Consider this scenario. A colleague suggests you get a business coach. Via the Internet, you find one close-by. The woman says she’d love to help. She charges $300 a month for two 30-minute calls. It seems like a good deal, so you eagerly sign on the dotted...
by George McKenzie | Marketing
Early in my TV career, a consultant from the Magid Company, the people who practically invented TV news research, told me something that helped me enormously through the years. ‘There are no dull stories,’ she said. ‘Just dull approaches to...
by Steven Van Yoder | Business
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to...
by Steven Van Yoder | Marketing
One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who’ve “heard of you” and inquire...
