In my e-book, Hypnotic Selling Stories, I tried to
explain how the messages you send out have a double
meaning. There’s the meaning you intend, and then
there’s the meaning your readers conclude. There’s
often a major difference. This is hard to explain, but
let’s try, anyway.
Nerissa and I watched a wonderful movie a few days
ago called Cider House Rules. It stars Michael Caine
and Toby MaGuire. It takes place in Maine, in the
1940s, in and around a home for orphans. The film is
beautiful to watch, slow and moving, like a great
colorful painting come to life.
The essence of the story is this: Toby is an orphan
who learned to deliver babies from his mentor, the
doctor played by Caine. While Caine would perform
abortions as needed, Toby would never do them, saying
they were illegal. They were against the rules.
As the story moves on, Toby decided to leave the
orphanage and see the world. He does, at least the
world of Maine. While working as an apple picker, he
befriends the fellow workers. One of them gets pregnant
by her own father, and needs an abortion. Toby, backed
into a corner and realizing the necessity of the
situation, performs it. Now the rules don’t matter.
I’ve over simplified the movie’s story to make my
point obvious. So let’s see if my plan worked.
Okay. On the first level of communication, the
movie is about people growing up in the 40s and
dealing with their personal problems, with a focus on
orphans in Maine. The characters are deep and the plot
is engaging. You can watch it and say, “I enjoyed that
one.”
But on another level, there are messages in the
movie designed to sink into your mind without doing so
with a hammer.
For example, what does the title — “Cider House
Rules” — mean?
In the house Toby and the apple pickers lived in,
there was a set of rules posted inside. No one could
read them because no one could read. When Toby
appeared, he read the rules. The first was no smoking.
Well, the pickers laughed, as they were smoking as they
heard about the rule. So, “Cider House Rules” referred
to the rules posted in the house where the apple
pickers lived.
But what does it mean on a deeper level?
The movie was about abortion. It showed that rules
made by people who don’t live in the situation the
rules affect, were rules worth nothing. That when
reality set in, the rules would be ignored. When push
came to shove, so to speak, a person would get an
abortion if their situation called for it.
But the movie never came out and said that.
And that’s the point. Hypnotic Writing is often
subtle. It sneaks in a message under your mental
radar. It tells you a story that entertains you, while
the message slides into your consciousness. The next
time you think of abortion, you’ll unconsciously
remember the lessons from “Cider House Rules.”
You may even make a different decision because
of it, and you may never even know it.
Hypnotic writing is more than clever phrases and
a knowledge of language. It’s also remembering that
people make unconscious conclusions about your
messages. Be careful what you say, yes. But also be
careful to what people may conclude.
Take this brief article. On an apparent level I am
telling you to be aware of your communication. But on a
secondary level, I am communicating my own knowledge
of hypnotic language. Somewhere in you is the thought,
“Wow, Joe sure knows a lot about hypnotic writing.”
This may even get you to sign up for my upcoming
private seminar on hypnotic writing.
You might also note that I plugged one of my
e-books in the first paragraph of this article, which
seeded the idea that you should go get it right now.
This whole article, in a way, is a hypnotic story
designed to sell you on my work.
Again, there are at least two messages in every
communication — the obvious and the concluded.
Take a look at your own writing. What are you
trying to communicate — and what are people
concluding?
You may be surprised by what you find.
Dr. Joe Vitale is holding an intensive training
in his copywriting methods September 11-12
in Austin, Texas. Only 10 can attend. You
will learn Dr. Vitale’s hypnotic writing formulas
and become certified as a Hypnotic Copywriter.
Cost is $5,000. To register, write copy@mrfire.com
Get a crash course in hypnotic copywriting
by grabbing many of Joe Vitale’s works at —
The Hypnotic Library
And get his famous writing software from —
http://www.HypnoticWritingWizard.com
Dr. Joe Vitale is the world’s first Hypnotic Marketer.
He is President of Hypnotic Marketing, Inc., and
author of way too many books to list here, including
the #1 best-selling book Spiritual Marketing: A Proven 5-Step Formula for Easily Creating Wealth from the Inside Out, the
best-selling e-book Hypnotic Writing and the
best-selling Nightingale-Conant audioprogram, “The
Power of Outrageous Marketing.” His latest books
are the best-selling The Greatest Money-Making Secret in History! and Adventures Within: Confessions of an Inner World Journalist. He’s being called “The Buddha of the Internet.” His main
website is at http://www.MrFire.com
