Cider House Writing

In my e-book, Hypnotic Selling Stories, I tried to explain how the messages you send out have a double meaning. There’s the meaning you intend, and then there’s the meaning your readers conclude. There’s often a major difference. This is hard to...

Don’t Read This Article

I’m sick of it. All the so-called communication experts keep declaring that your mind cannot process a negative command. They say “Don’t spill the milk” means you’ll spill the milk. They say your mind doesn’t respond to...

What Are You Dismissing?

I had lunch with a dear friend the other day. While I enjoyed the company and the food, I left feeling a little depressed.   When I thought about it, I realized my friend was brilliant at dismissing every book, concept, guru, self-help method, or healing approach...

Levels: The Unspoken Secret to Achieving Big Goals

Years ago I attended networking meetings. These were usually breakfast or lunch business meetings where people exchanged business cards and tried to help each other get new clients.   I spoke at many of these events. What I quickly noticed is that the same people...