by Harvey Zemmel | Business
Leading financial researchers report that 75 percent of U.S. businesses do not sell. It dismays me to see entrepreneurs receiving so little in return for all their years of hard work. Or, having to shut their doors with no buyers in sight. It’s even more...
by Marcia Xenitelis | Business
There are two distinct ways to use employee communication; one is to inform employees about what is happening in an organization, the other is to engage employees in the process of change. In this article we are going to highlight 3 case studies that demonstrate...
by Eric Gruber | Marketing
When you write articles you want to persuade, influence, and sell your point of view to others. So why are your article marketing efforts failing? The answer is simple. You haven’t learned how to apply some basic persuasion secrets to your article writing and...
by Ivan Misner | Business
While it is indeed true that you want to get a good number of referrals, it is true only up to a point. Taking it to the extreme, you can get as many referrals as you could conceivably handle, but if nearly all of them are of low quality-hard to close or not very...
by Eric Gruber | Digital Marketing, Marketing
Before Scott Glatstein, a pioneer marketing strategist and Founder of Imperatives LLC started submitting articles online, the only online exposure he had was his own website. A Google search term for his name only returned 8 hits. Two of the 8 hits were for his...
by Eric Gruber | Digital Marketing, Marketing
Before Scott Glatstein, a pioneer marketing strategist and Founder of Imperatives LLC started submitting articles online, the only online exposure he had was his own website. A Google search term for his name only returned 8 hits. Two of the 8 hits were for his...
by Ivan Misner | Business
Most everyone who has ever tried to keep a truly accurate count of how many cold calls led to actual, cash-in-your-pocket sales knows that this is not an easy task. The good news is that it is actually quite easy to measure success from referrals! We know this because...
by Joe Hubbard | Business
When working with successful companies, over the years I have noticed there is a common denominator: awareness. These companies encourage their employees to notice what isn’t working. They empower them to take action and correct any deficiencies. On the other...
