by Joe Vitale | Digital Marketing, Marketing
In my e-book, Hypnotic Selling Stories, I tried to explain how the messages you send out have a double meaning. There’s the meaning you intend, and then there’s the meaning your readers conclude. There’s often a major difference. This is hard to...
by George McKenzie | Marketing
During a recent interview for his ‘Internet Marketing Lounge’ radio show (http://www.internetmarketinglounge.com), Peter Twist asked me if I thought today’s journalists had gotten lazy. Peter noted that to get a journalist to do a story about...
by Joe Vitale | Marketing
I’m sick of it. All the so-called communication experts keep declaring that your mind cannot process a negative command. They say “Don’t spill the milk” means you’ll spill the milk. They say your mind doesn’t respond to...
by George McKenzie | Marketing
Early in my TV career, a consultant from the Magid Company, the people who practically invented TV news research, told me something that helped me enormously through the years. ‘There are no dull stories,’ she said. ‘Just dull approaches to...
by George McKenzie | Marketing
Baseball great Reggie Jackson, who often got more publicity than he wanted, once said, ‘The media are like birds on a wire. When one flies, they all fly.’ Everyone in the media monitors everyone else, because NO ONE wants to miss anything or leave...
by Steven Van Yoder | Marketing
One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who’ve “heard of you” and inquire...
by George McKenzie | Marketing
Baseball great Reggie Jackson, who often got more publicity than he wanted, once said, ‘The media are like birds on a wire. When one flies, they all fly.’ Everyone in the media monitors everyone else, because NO ONE wants to miss anything or leave...
by George McKenzie | Marketing
Early in 1991, when I was working for KMOL TV in San Antonio, I had lined up a feature story about a captivating, 90-year-old gentleman who had literally fought in the trenches in World War I. Despite a hip replacement, he was still very active, and participated in a...
by Steven Van Yoder | Marketing
There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it’s hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an...
by Steven Van Yoder | Marketing
There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it’s hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an...
by George McKenzie | Marketing
Did the headline capture your attention? Do you want to find out what the secret weapon is? Will you keep reading? Whether you want to sell a product to a web surfer through a classified ad or sell a story idea to a reporter through a news release, you have to...
by David Newman | Marketing
Yup, it's Girl Scout Cookie time in our part of the world. [And, yes, my English teacher DID tell me never to start a sentence with the word "Yup."] For those of you who are unfamiliar with the sights, tastes, and overall experience of helping your...
