by Raleigh Pinskey | Marketing
P.T. Barnum gave us with many valuable messages. The one that resonates deep within me is, "Without promotion a terrible thing happens, nothing." Did you know that, according to the statistics compiled by the SBA, the top two reasons businesses fail in...
by Raleigh Pinskey | Marketing
The three answers I get when I ask how someone sees their business card are: It reminds them we met It’s how to contact me It tells them what I do. I can count on ten fingers how many people say “it’s part of my marketing campaign; it states the...
by George McKenzie | Marketing
Okay, so you’ve been sending out press releases and WOW! One of them connected! You landed your first radio interview on a local station or a reporter from a nearby newspaper has called. You might be so excited about this initial success that you forget...
by George McKenzie | Marketing
Remember the Barbra Streisand song from the 70’s… Evergreen? One of the lines from that song is…’Fresh as the morning air…’ Well, ‘evergreen’ means something completely different to news people. ...
by Liz Thompson | Marketing
You may want to grab a pen and some blank paper, and the beverage of your choice… Now, let’s get started building YOUR business! Lesson 7 FOUR STEPS TO UNLIMITED SUCCESS It’s often been said that the only thing that is constant...
by Liz Thompson | Marketing
You may want to grab a pen and some blank paper, and the beverage of your choice… Now, let’s get started building YOUR business! Lesson 6 THE SECRET TO KEEPING YOUR CUSTOMERS FOREVER Today we begin with a question. It is no...
by Liz Thompson | Marketing
You may want to grab a pen and some blank paper, and the beverage of your choice… Now, let’s get started building YOUR business! Lesson 5 CREATE YOUR NEXT SUPER CLIENT Please answer this very important question. If I could give...
by Liz Thompson | Marketing
You may want to grab a pen and some blank paper, and the beverage of your choice… Now, let’s get started building YOUR business! Lesson 4 MAKE AN EFFECTIVE MARKETING PLAN It has been well said that if you fail to plan, you plan to...
by Larry L. Nichols | Digital Marketing, Marketing
In your opinion, what makes a great website? Think about it. Why do you keep going back to certain sites on a regular basis? What is it that draws you in and makes you feel compelled to return again and again? Why do some newsletters always get read? I mean,...
by Liz Thompson | Marketing
You may want to grab a pen and some blank paper, and the beverage of your choice… Now, let’s get started building YOUR business! Lesson 3 HOW TO GET THE PROSPECT TO CALL YOU =======> Warming Up The Cold Call * Do you HATE making cold...
by Merle | Digital Marketing, Marketing
Give some people a computer and an Internet connection and they think it’s a license for rudeness. What is it about the Internet that causes some folks to take all they learned about basic etiquette and throw it right out the window? Think about it: Just...
by Liz Thompson | Marketing
You may want to grab a pen and some blank paper, and the beverage of your choice… Now, let’s get started building YOUR business! Lesson 2 HOW TO MAKE PROSPECTS BEG TO BE YOUR CLIENTS! =======> The Myth of the Natural Born Salesperson...
