by Celia Sue Hecht | Marketing
Transform your company’s story into headline news Think about your favorite book or movie for a moment. Now turn on the TV news or pick up a newspaper. What do these stories have in common? For example, in the Harry Potter books, the tale begins to...
by Stephanie Frank | Business
Have you ever had a time in your life when things were going really well? I mean really well? Effortlessly, as if by accident, you wish for something and the right people, the right circumstances and resources show up. You easily reach a goal that once seemed...
by C.J. Hayden | Digital Marketing, Marketing
Every independent professional should have a web site, an ezine, and an email marketing strategy, right? If you’re not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge...
by Eva Gregory | Business
If you’ve worked from home for more than a few days, you may have discovered it can be a little (OK, a LOT) distracting. How do you work from home, do the things you need to do for your business, and still occasionally find time to slip in taking a bath? Give...
by C.J. Hayden | Business
Every person who has ever started a business, I imagine, thought he had a good idea. It’s the smart person, and the rare person, who tries to find out the most important thing: do other people think it’s a good idea? Those words of wisdom come from Bernard...
by Linda Jay Geldens | Digital Marketing, Marketing
A glossy magazine placed an advertisement on its website, targeting the publication's upscale subscribers. The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel. There was only one small...
by Healthy Wealthy n Wise | Business
Given its popularity, we’re sure many of you have seen The Apprentice on NBC or at least heard about it. We loved it. Being in the business of business, we were downright addicted from the very first show – and never missed a single episode, It was edgy...
by George McKenzie | Business
How do you identify newsworthy stories where you work or live, especially newsworthy stories about yourself or your company that you can pitch to the media in the hope of getting some free publicity? By remembering a semi-famous quote from the late Speaker of the...
by Talisa Wisniewski | Success
I began writing this article with the intention of sending the message that "success is around the corner for every man [being], the only difference in those who attain it and those who don't is information." Then, this article became an editorial and took...
