Sales Letter Copy Secrets

Untitled Document Do you remember the stupid beer commercial a few years back with the tagline “Why Ask Why?” Well, completely unknown to the ad agency, they had almost stumbled onto a breakthrough marketing concept. Telling people the reason why you are...

Being Too Serious Can Drive You Crazy

Are you having fun? Do you get a thrill from your work? Do you enjoy waking up each morning?  Certain myths about work can pull you down. “Work is not supposed to be fun.” “You must buckle down and get serious.” Perhaps the biggest myth of...

Your Personal Strategic Plan

Corporations do it. Entrepreneurs do it (well, some of them). Many successful businesses develop a strategic plan to help them get clarity and focus.   For years, I’ve been helping businesses develop their strategic plan. A few years ago, it occurred to me...

Need Advice? Your Network Can Help

Have you ever sought advice from people who are in a network you belong to? If not, you are missing out on one of the secondary benefits of being involved in a networking group. Sure, the primary reason you’re networking is to get referrals, but you also gain...

Life’s Magic is Yours

Less than sixteen months ago, I would have laughed if you had told me that I would be doing the things that I have accomplished. You see, that’s when I “met” Ms Janet Attwood, then President of the Enlightened Millionaires program, founded by Robert...

Accessing Your Inner Guidance

We know that the body has a natural bias toward health and energy. It’s designed to last for 100 years with proper care and maintenance. When something goes wrong with any part of our body, we experience it in the form of pain or discomfort of some kind.  ...

Writing a Bestseller? Here Are The Tools

Success leaves clues. If you seek the tools for writing a New York Times self-help best seller, look no further than a new NYT best seller, called, appropriately enough, The Tools. Phil Stutz and Barry Michels are Los Angeles therapists who have written an outstanding...

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