by C.J. Hayden | Marketing
“I don’t have time to market.” It’s a common complaint from self-employed professionals. When you are the only one who can serve the clients, manage the business, and perform all the sales and marketing functions, time becomes the most precious...
by Paulette Ensign | Business
Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of...
by Freddy Davis | Business
Virtually everyone who has ever been to the movies enjoys the experience of surround sound. To feel like you are actually in the middle of what is going on in the movie is a powerful experience. The pulsing force of the sound itself pulls you into the action....
by B. Hopkins | Digital Marketing, Marketing
E-commerce is a growing process that more and more businesses are realizing is necessary to have as part of their business model. Unfortunately it can be a complicated solution that requires knowledge of many back-end functional components that most entrepreneurs...
by Dennis Watson | Digital Marketing, Marketing
The quick answer is yes, if they are written properly. Many people think that the classified ad is where they will make the "Hard Sale". It has been proven time and again that the classified ad should be a part of a two-step process. The classified ad is the...
by C.J. Hayden | Marketing
Recently, a client of mine complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many...
by John Jantsch | Marketing
I got another one of those calls the other day. . .”Can you make me a brochure?” Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it…everybody’s got one and no one uses it....
by C.J. Hayden | Business
Learn to love, respect and enjoy other people. — Dale Carnegie In 1936, Dale Carnegie published How to Win Friends and Influence People. Since then, his book has sold more than 15 million copies and is widely credited as being the first book in the modern...
by George McKenzie | Business
My grandmother used to say, You can ask for anything if you’re not afraid to take no for an answer. Grandmother wasn’t talking about asking the media for free publicity, but she could have been. Shrinking ad revenues and an ever-growing number of cable...
by C.J. Hayden | Marketing
It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is...
by Robin Harris | Marketing
For many burgeoning entrepreneurs, the "M" word can be an unexpected stop gate to the realization of their potential for success. Mmm, mmm, mmm, marketing, for the non-sales oriented entrepreneur occurs like a serious impairment to communicating with potential...
