Web Technology in Marketing

Every independent professional should have a web site, an ezine, and an email marketing strategy, right? If you’re not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge...

Cider House Writing

In my e-book, Hypnotic Selling Stories, I tried to explain how the messages you send out have a double meaning. There’s the meaning you intend, and then there’s the meaning your readers conclude. There’s often a major difference. This is hard to...

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