To Get Free Publicity in the Media

How do you identify newsworthy stories where you work or live, especially newsworthy stories about yourself or your company that you can pitch to the media in the hope of getting some free publicity? By remembering a semi-famous quote from the late Speaker of the...

Building a Successful Team

Once you’ve set a goal for yourself as a leader – whether it is to create your own enterprise, energize your organization, build a church, excel in sports, etc. – the challenge is to find good people to help you accomplish that goal. Gathering a...

Is Procrastination Holding You Back?

When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like call Donna Sanchez and follow up with Floyd Corp. been copied from a previous week? Putting off unappealing tasks may be human nature, but for an...

The Enemy of Success

Did you know there are some things you are doing right now that are actually scaring away your prospects? Go back with me to the day you decided to get into Network Marketing and Direct Sales. What were the 3 most compelling reasons you joined? If you’re like...

Marketing in a Virtual World

Before the Internet, small business owners like you were usually limited to a local market resorting to expensive advertising and brochures, direct mail, cold-calling, networking at the local Chamber of Commerce or Rotary. You hoped customers found you through...

The Resilience of Women CEOs

What is the best business mistake you ever made? I interviewed dozens of women CEOs and C-level executives for my book, Naked in the Boardroom: A CEO Bares Her Secrets So You Can Transform Your Career, to ask what they learned from mistakes. How can you recover...

4 Steps to Creating a TurnKey Business

You’re a smart, hardworking entrepreneur, and you’re moving fast. You are highly educated in your field and your business is growing and getting busier each day. But, somehow, you find yourself stuck. You’re doing more tasks that take you away from...

Do You Really Have Competition

I had to write this article after so many years of watching people both fear and cringe from the thought of competition. This competition can be in the form of another person, business, colleague, you name it, and I would venture to say that you have seen people get...

Calling a Time Out on Sports and War Metaphors

Changing the rules in the middle of the game, moving the goalposts, two-minute drill, no harm/no foul, franchise player, lay up, knockout blow, on the ropes, quarterback, the best defense is a good offense, three-pointer, at the buzzer, brush back pitch, hole in one,...

To Get Attention From the Media

Advertising or Publicity? What’s the difference? The average TV viewer, radio listener, or newspaper reader would probably say, ‘There isn’t one. They’re both the same thing.’ But they’re not. Not by a long way. And knowing...

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