How many times have you actually received a Thank You letter from someone that you bought something from? I’m betting, not very many times. Your existing client list is over 10 times more likely to spend more money with you than someone that never has purchased from you before.

Whether you send a gift certificate, a 2 for 1 special, a free gift or even just a simple Thank You letter appreciating them for choosing you over the other businesses they could have picked, these types of letters are always memorable and encourages your customers to return to you before looking elsewhere. It also helps them feel good about you and they will be more likely to refer you to their friends and business associates.

Let’s look at a few ideas that can make Thank You letters more effective for your marketing mix.

Immediately after the sale, send the customer a simple thank you letter.

This should be a personalized thank you letter or card telling them how much you appreciate their business. If this is a service business where there is a project in phases, you can even explain to them what they can expect over the duration of the project.

This not only educates them on the process and attention to detail your company has but also reassures them of their purchase. Some people can get buyer’s remorse after making a purchase, especially if this is a large investment. This simple follow up Thank You letter will put their mind at ease and make them feel much more comfortable about their decision of choosing you to work with.

Monthly Thank You follow ups

Remind your customers about the great service and experience they received with you.

A simple reminder Thank You can remind customers about the wonderful experience they received from you. Remember that people are busy and it’s your responsibility to remind them of your products and services. You want to keep on the top of their minds and build the relationship with them. Let them know how you you value them as a customer.

Not only should you remind them of their value to you as a client but show them you mean it. You can include discount coupons or gift certificates to invite them to come back again. You could include a 2 for 1 discount and invite them to bring a friend with them. This will really encourage them to bring in referrals and show other people how great your products or services are.

Send them a discount on a new product you have to offer. Just because someone ordered one of your products, doesn’t mean they know about the other products or services you offer. This is another way to not only thank them for doing business with you but to also educate them on your other products and encourage them to use your services for those products as well.

Don’t lose touch with your existing customers.

They are the lifeblood of any business and using a simple thank you letter or card can really make a difference and keep you in the top of their minds, build the relationship and help them want to give you referrals. This lifetime value can dramatically increase the sales from any one client if done correct.

About the Author:

Ely Delaney – The Business Marketing Mentor

I would like to invite you to claim your FREE Quickstart Guide “Step By Step: Writing Ads That Actually Work!” when you subcribe to learn more about the book Maximum Profits Marketing. Stop struggling to figure out what works and what doesn’t in marketing with this recipe book of marketing ideas. You can claim your free Quickstart Guide at