First impressions last. Well begun is half done. A lot of eye candy, graphics on your web site will grab your reader, yet it might not grab the search engine’s attention.

Correctly formulated text, defined by key words stating what you do, provide or sell, will awaken Google and the other search engines. (I learned this from my amazing web master Ray Litman.)

As a public service, we recently started a new Vedic astrology e-magazine named the Jyotish Star, Jyotish is Sanskrit for light bearer. and defines Vedic Astrology, the sidereal astrology of India. The elephant headed Ganesh personified as the remover of obstacles, and his seat, the Rat or Mouse, are known as protectors of householders, (worldly, non reclusive types) and is deemed the overseer of Astrologers. (His mouse scurries around and finds the obstacles for Ganesh to remove, aiding the astrologer with clarity).

So, for the web site, I thought it would be a great idea to have the J, in the word Jyotish be an elephant trunk, to symbolize Ganesh. Fortunately, my web master explained to me, that the search engines would see the trunk as a graphic, and the word as yotish. So, someone searching for this Vedic Venue news magazine, using the words Jyotish Star would not find us. Yikes! One of the most important things when creating your brand new web site, is to find a web master that not only works creatively in harmony with your own vision, desires and needs, but who also knows how the nuts and bolts of search engines, marketing, and market branding work. This gives you the gain of appearing on the first or second page when someone searches for you – instead of page 82 or worse!

As an astrologer and life coach, and someone who works with others’ new beginnings, I feel it is really wise to consult a competent astrologer who is experienced in choosing elective, dates for auspicious beginnings as you launch your new web site. Someone who does Electional Astrology or Muhurta (Sanskrit). Choosing the date and time you first publish your site online.

An individual’s first breath, natal birth chart is like a life road map, indicating life tendencies and potentials. Nothing is set in stone, we all have free will, and to a large extent our personal choices, and most importantly, when we make them carry a large weight in determining outcome and the level of its success.

An electional chart or Muhurta can counteract the obstacles present in an individual’s birth chart towards personal success. Just as the birth chart of a King will, and usually does indicate a powerful and responsible destiny with wealth and prominence, the more common individual chart or life map can, and usually does indicate some life challenges with obstacles and hindrances that occur from time to time.

For example, a King will most usually have a stellar chart with indications of power, fortune and comfort while someone less fortunate (most of us) could have a lot of lessons to learn and things to overcome, rather than a lifetime of power, and responsibility to serve as a leader of others, as a King.

For success and powerful beginnings:

    • When we elect, or choose an auspicious beginning, we have the opportunity to design a first breath, chart that illumines great success and prosperity.
    • We select the best time and date to take the first action for an important event – such as an email blast, or the moment a website first goes online.
    • An electional date determination can counteract the difficulties in a personal chart and neutralize negativity.
    •  Use a Muhurta, or auspicious electional date
    • to send the first email to your list,
    • to go live on the internet with a new, or even with a revised website.
    • to open a bank account
    • to form a partnership of harmony
    • to begin study (say with a life coach, or Marketing training)
    • to join in partnership with others.

Though electional charts are traditionally always done for marriage and travel, beginning medical procedures and treatment, buying a home, or putting one on the market, I have found it very effective to use them in marketing ventures both for my clients and as a part of my own overall marketing plan.

Astrological consideration when forming a new company is also a smart move. Years ago, I was doing research with finance and the stock market, and a broker showed me a company chart, that he was considering investing in, for my opinion. I had never heard of the company, (it was new), but it was one of the strongest corporate charts I have ever seen. I asked him if an astrologer had made this chart? He said not that I know of. The name of that company was Starbucks.

Good luck with your new Website!

About the Author:

Christina Collins, Jyotish Kovid, Jyotish Vachaspati is a third generation astrologer specializing in the Vedic system. She received her honorary titles from India. Author and Editor for numerous publications and a contributing writer for www.healthywealthynwise.com . Faculty and Board member of ACVA and CEO of Celestial Resources. Consulting Astrologer serving individuals from students to celebrities. You can reach Christina at 303-665-9996, jyotish@indra.com and her webmaster Ray Litman can be reached at rlitman@rlpg.com . Don’t forget to visit us at www.jyotishstar.com and sign up to receive your complimentary e-magazine subscription!

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