Most business owners become overwhelmed with the amount of information and confused by the many choices and possibilities
So you have a website, email address, and you’re getting your newsletter out there (well, at least a little bit). You’ve been to seminars, bought information about how to promote your site, and you’re ready to implement.
You decide to start creating keywords for search engines. Then, someone tells you to do pay per click, ezine advertising, write articles, participate in discussion forums, start a blog, update your newsletter, write a sales letter, write a better headline, automate your mailing list, do joint ventures…Ack! This online marketing stuff is hard! Getting clients is the single most important thing you must do to grow your business. Having an Internet Strategy for marketing your products or services online can be the most powerful key to the business wealth kingdom – IF you do it right.
When choosing an internet strategy for the first time, most business owners become overwhelmed with the amount of information and confused by the many choices and possibilities to extend their business online. They do a little bit of work in one area, with little to no success, and then move on to the next, and the next, and so on, never achieving the results they want. Or worse, they ignore marketing completely and hope for the best – but the best never comes.
You DO NOT have to fall into that trap.
Have you ever found yourself in these situations?
• You can’t decide where to begin.
• You don’t know what to do.
• You aren’t sure how to put the pieces together.
• You have trouble staying motivated.
In order to set a solid foundation to create marketing results that work, the key is having a clearly defined strategy. What’s a strategy? In simple terms, a strategy is the direction you want to take. It forms the guidelines that help you decide what to do, when to do it and why it’s important.
Tactics, on the other hand, are the specific activities that you take after you’ve chosen a strategy. For example, say you decide to get more clients by participating in personal networking events. That’s a strategy – a direction. Choosing which events you want to attend, going to the event and handing out your business cards is a tactic.
Often, business owners are so busy trying to implement the latest and greatest tactic that they’ve heard or learned about, that they lose sight of where that tactic fits in helping them grow their business. This can result in increased overwhelm, frustration with unfamiliar technology, impatience with outsourcing and in the end, NO RESULTS. In order to avoid the no results trap, I’m going to share with you some simple methods for helping you choose the right strategies and tactics for you.
1. Ask yourself “What Do You Want”?
I call these the four words that will move you forward. Most people will say “more sales”, which of course, is the ultimate result of your marketing efforts. Before you dive into the specifics of any marketing campaign, you must know first exactly what you want to accomplish with your efforts. There are 3 major results you will receive with your marketing:
1. Visibility – Visibility is getting your company or product name out there to your marketing. One of the best ways to get visibility is simply to advertise. You can advertise in online or offline publications that are read by your target market – the people who will want to buy your company’s product.
2. Credibility – To get credibility, one must get an endorsement by another person or company. This result is most useful for
independent service professionals who need to be known as an expert to get clients. Credibility can be easily produced through
writing articles, speaking or press releases.
3. One-To-One Connection– Once you have prospects or customers, you will want to keep them up to date and informed of your products and services. This can be done in the form of a simple thank note, or in a more broad sense through the use of technology such as newsletters. One-on-one connection builds and maintains relationships with your prospects so when they are ready to buy, they come to you.
Choose your results first.
2. Pick your strategies
Now that you know the results you want, you can go about choosing a strategy that will get you to those results. When choosing an Internet Marketing Strategy, there are basically six strategies you can implement, all which have multiple tactics. Not all
strategies are necessarily online. As a matter of fact, our studies have shown that a combination of one and off-line strategies is most effective.
Here are the six strategies for an Internet Marketing Plan:
1. Direct Communication: Making personal contact with prospects and customers
2. Social/Online Networking: Creating a pool of contacts to share ideas and referrals
3. Writing & Publicity: Becoming an expert in a subject matter
4. Speaking: Leading a group in a particular subject matter
5. Coopetition: Cooperative competition with other businesses
6. Advertising: Placing ads in popular media
Here are the results you will get when you choose a particular strategy
• Direct Communication – Connection
• Social/Online Networking – Connection/Visibility
• Writing & Publicity – Credibility/Visibility
• Speaking – Credibility/Visibility
• Coopetition – Visibility
• Advertising – Visibility
3. Choose your tactics
Once you’ve chosen a strategy to achieve a particular end result, NOW you can start thinking about tactics. Doesn’t this feel great? No more wondering “should I do pay per click, search engine optimization or send out a newsletter?” Here are a few examples of the tactics you might choose for each strategy:
Tactics for Direction Communication – Personalized Email, Newsletters, Lunch, In-person Appointments.
Tactics for Social/Online Networking –Newsgroups, B2B Networking Groups, Attending Seminars, Trade or Association Meetings
Tactics for Writing & Publicity – Articles, Editorials, Columns, Press Releases Tactics for Speaking – Teleclasses, Live Presentations, Be a Host
Tactics for Coopetition – Joint Ventures, Affiliate Programs
Tactics for Advertising – Ezines, Banner Ads, Pay Per Click, Google Adwords, Google Adsense
Would you go on a roadtrip without a plan? Of couse not!
You would start with a clearly defined route so you knew that you would get to where you want to go with the greatest success possible. Sadly, that is not how most people work on the Internet. By choosing your end result first, and the specific strategies and tactics you need to achieve that result, you now can have a fast-paced marketing cycle working for you day and night. Attracting those customers and making sales. Now we’re talking marketing success!
Stephanie Frank, in demand behavior expert and Best Selling Author of The Accidental Millionaire, helps people intentionally master their lives so they can enjoy more of everything – time, money, laughter and love. Stephanie has helped thousands of individuals and organizations around the world be more efficient, productive and streamlined so they can get more of what they want, faster than ever. She has been featured in Entrepreneur Magazine, Fast Company Magazine, SelfGrowth.com, Fox News and hundreds of other media outlets. For a FREE digital copy of The Accidental Millionaire, visit
StephanieFrank.com
What’s Going down i am new to this, I stumbled upon this I have found It absolutely useful and it has aided
me out loads. I hope to contribute & help other customers like its aided me.
Good job.
I think what you posted was actually very logical. But, what
about this? what if you added a little content? I am not suggesting
your content isn’t solid, but what if you added a title to possibly get folk’s attention? I mean Do You
Have Marketing ADD is a little plain. You ought to peek at Yahoo’s home page and watch how they create news titles to grab viewers interested.
You might add a video or a picture or two to grab people excited about what you’ve got to say.
In my opinion, it could make your blog a little bit more
interesting.
Hi there! I could have sworn I’ve visited your blog before but after
going through many of the posts I realized it’s new to me.
Anyways, I’m definitely delighted I came across it and I’ll be book-marking it and checking
back often!
I know this if off topic but I’m looking into starting my own blog and was curious
what all is needed to get setup? I’m assuming having a blog like yours would cost a
pretty penny? I’m not very web savvy so I’m not 100% certain. Any
recommendations or advice would be greatly appreciated. Many thanks
Greetings! This is my first comment here so I just wanted to give a quick shout out and tell you I really enjoy reading through
your blog posts. Can you suggest any other blogs/websites/forums that cover the same
subjects? Thanks!
I pay a visit daily some blogs and sites to read posts, but this weblog offers quality based posts.
Incredible! This blog looks just like my old
one! It’s on a completely different subject but it has pretty much the same
layout and design. Excellent choice of colors!
I was recommended this blog by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my problem.
You’re amazing! Thanks!
I seriously love your website.. Pleasant colors & theme.
Did you make this web site yourself? Please reply back
as I’m attempting to create my own website and would like
to know where you got this from or just what the theme
is named. Thank you!
Hmm is anyone else encountering problems with the images on this blog loading?
I’m trying to figure out if its a problem on my end or if
it’s the blog. Any suggestions would be greatly appreciated.
Wow, fantastic blog layout! How long have you been blogging
for? you make blogging look easy. The overall look of your web site is wonderful, let alone the content!
I’m not that much of a internet reader to be honest but your
sites really nice, keep it up! I’ll go ahead and bookmark your website to come back in the future.
Many thanks
Hi i am kavin, its my first time to commenting anywhere, when i read this post i thought i could also make comment due to this brilliant paragraph.
Hurrah, that’s what I was exploring for, what a stuff!
existing here at this webpage, thanks admin of this web site.
pof natalielise
For most recent information you have to pay a visit world wide web and on world-wide-web
I found this web site as a best web page for hottest updates.
You actually make it seem so easy with your presentation but I find this matter to be actually something which I think I
would never understand. It seems too complex and extremely
broad for me. I’m looking forward for your next post,
I will try to get the hang of it!
Thanks for your marvelous posting! I definitely enjoyed
reading it, you happen to be a great author.I will be sure to
bookmark your blog and definitely will come back
in the foreseeable future. I want to encourage one
to continue your great job, have a nice holiday weekend!
Hey are using WordPress for your blog platform? I’m new to the
blog world but I’m trying to get started and create my
own. Do you require any coding expertise to make your own blog?
Any help would be really appreciated!
Wow! This blog looks exactly like my old one! It’s on a completely different subject but it
has pretty much the same page layout and design. Great choice of colors!
Hello every one, here every person is sharing these experience, so it’s nice
to read this website, and I used to pay a quick visit this weblog all the time.
chloroquine tablet https://chloroquine1st.com/
viagra 50mg [url=https://viagenupi.com/#]viagra suppliers[/url] does generic viagra work viagra suppliers order
viagra https://viagenupi.com/
hydroxychloroquine cost uk https://azhydroxychloroquine.com/
Thanks for your personal marvelous posting! I seriously enjoyed reading it,
you could be a great author. I will always bookmark your
blog and will come back later in life. I want to encourage continue your great
posts, have a nice day!
Every weekend i used to pay a visit this web page, for the reason that i want
enjoyment, for the reason that this this site conations
genuinely fastidious funny data too.
buy keflex https://keflex.webbfenix.com/
For most recent information you have to pay a visit the web and
on world-wide-web I found this web site as a best site for most recent updates.
buy careprost online usa https://www.jueriy.com/
Just want to say your article is as astonishing.
The clearness to your submit is just great and i could think you
are knowledgeable on this subject. Well along with your permission let me
to grasp your RSS feed to stay up to date with forthcoming post.
Thank you one million and please keep up the enjoyable work.
Thanks for every other wonderful post. The place else could anybody
get that kind of info in such an ideal way of writing?
I’ve a presentation subsequent week, and I am on the look for such info.
Hey there, You’ve done a fantastic job. I will definitely digg it and personally suggest to my friends.
I’m confident they will be benefited from this site.
where to buy viagra https://mymvrc.org/