by Ivan Misner | Business
Many economic gurus are speaking the R word. . . recession. According to them, various economic indicators seem to show that a recession is on its way, if not here already. It’s been years since our last recession. For the most part, the economy has been strong...
by Ivan Misner | Business
One of the problems people sometimes have when they establish a referral network is that, once they’ve made contact with all these people who are supposed to start bringing them buckets of referrals, they often believe that any problems they encounter are...
by Ivan Misner | Business
Not necessarily! When was the last time you had a referral from your mom? From your dad? From your spouse? Oddly enough, it’s often the people most familiar with you who are most casual about giving you referrals. Look at it this way: You’ve gone out of...
by Ivan Misner | Business
While it is indeed true that you want to get a good number of referrals, it is true only up to a point. Taking it to the extreme, you can get as many referrals as you could conceivably handle, but if nearly all of them are of low quality-hard to close or not very...
by Ivan Misner | Business
Most everyone who has ever tried to keep a truly accurate count of how many cold calls led to actual, cash-in-your-pocket sales knows that this is not an easy task. The good news is that it is actually quite easy to measure success from referrals! We know this because...
by Ivan Misner | Business
Referral networking is more about farming than hunting! An overemphasis of running from one networking event to another looking for new relationships is a waste of time, money, and energy that you should be using to develop the relationships you’ve already...
by Ivan Misner | Business
When you have a fully functioning referral-marketing strategy in operation, you will know approximately how many referrals you can expect, and of what quality they will likely be, over a given period. True, you won’t know very far in advance exactly whom...
by Ivan Misner | Marketing
You may be thinking: Hey, I’m not asking anybody to refer me, so word-of-mouth marketing is not something I need to concern myself with. I mean, if I provide good products or services, and if my customer service is up to par, I’ll naturally get some...
by Ivan Misner | Business
Speed networking programs are showing up all around the world. These events tend to be a fun, exciting, and effective way to make a lot of initial connections in a very different environment from the standard business networking meetings. Speed networking programs...
