Alex Mandossian is a brilliant entrepreneur who – with the use of electronic marketing media such as radio, TV, teleseminars, the Internet and social media – has managed to generate over $233 million in sales for his clients and partners. The CEO of Heritage House Media, a combined electronic marketing and publishing company that repurposes written and spoken word content for worldwide distribution, his lifetime goal is to become the world’s first work-at-home billionaire, both in net worth and in creating a thousand other millionaires. Having personally consulted Dale Carnegie Training Centers, NYU,
The Learning Annex, Nightingale-Conant, Fusion Spa, Strategic Coach, and many others like Les Brown, Keith Cunningham, Ken Blanchard, and Jack Canfield, he’s well on his way towards his goal.
Tammy Lawman: Hi. Thank you for being with us today. We appreciate you taking the time.
Alex Mandossian: We set the intention to be here, and here we are.
Tammy Lawman: That’s right. We’re helping everybody fulfill their intentions. We’re setting a good example for them today. I’m going to go ahead and ask you why is becoming more productive so critical to an entrepreneur’s personal and professional success.
Alex Mandossian: The intention I’m holding for this call, and I hope for anyone listening as an entrepreneur, is productivity and becoming more productive. Before I answer the question of why it’s so critical to an entrepreneur’s success, I just want to take a moment to define what entrepreneurship means. If you’re unfamiliar with the original term, it was coined by a French businessman.
He was also an economist around the 18th Century. His name was Jean-Baptiste Say. The word had been tossed around. There are two Latin words, entre and pondre. Put together, it means to undertake. There’s a lot of risk associated with entrepreneurship.
Entrepreneurship usually has the trait of being in business of some kind, but I don’t agree. The word entrepreneur, for me, could be a stay-at-home mom.
She’s the entrepreneur for the household. My wife, Amy, is the CEO of this household, and her goal is to raise the productivity of the household. Unemployed professionals are entrepreneurs. They’re looking for jobs. CEO, COO, CFO, See-You-Later, and C Whatever are all entrepreneurs, even though they’re at the top of the food chain, Tammy. Network marketers, professional speakers, gardeners, IT professionals, bookkeepers, attorneys, and police officers are entrepreneurs.
When they’re on the beat and making sure that the streets are safe, that is an entrepreneurial activity. They’re undertaking that task. A politician is an entrepreneur. They may not be accountable all the time. They may not run their state, city, or country with all the accountability that they were focused on before they got elected, but they’re still entrepreneurs.
Lobbyists are entrepreneurs. Some of the greatest spiritual leaders in history were entrepreneurs, if you think of who they are. Activists, massage therapists, coaches, consultants, and anyone you can possibly think of who is raising their productivity is an entrepreneur. Why is becoming more productive so critical to an entrepreneur’s personal and professional success?
If you have more productivity, then you have more time. With more time, and hopefully more money, you gain more freedom. It starts with productivity. Take what you do every single day, and do it more productively. That way you get more done faster, better, and hopefully with less effort. Does that make sense to you?
Tammy Lawman: Definitely. What is your definition of productivity? How does it relate to the freedom that you’re talking about?
Alex Mandossian: To be productive, you don’t have to be in a professional setting. Murray Cohen said that the ark was built by amateurs and the Titanic by experts. Don’t wait for experts. You don’t have to be an expert of any kind or have specialized knowledge to be a productive entrepreneur. I would define productivity in five words: maximum results in minimum time.
The goal for the entrepreneur, if they want to hold the intention to be more productive, is to achieve more. You have 84,600 seconds every single day. That’s how many seconds there are in a day, not one more or less. Within those seconds of a day, people make micro decisions every single day. A micro decision could be when you’re in the car and you’re in traffic.
You could listen to music or you could listen to this CD if you rip this onto a CD or whatever format you get it in. You could listen to any self-improvement book on tape during that dead time. That’s a micro decision. It’s not going to impact you in a big way while you’re in traffic for 40 or 50 minutes-or if you live in Los Angles, an hour and a half-but the key to that micro decision is when you compile it day after day.
It’s 84,600 seconds at a time; one day at a time. If you were resurrecting that dead time and you turned it into learning time, that would have a huge impact on the rest of your life. We have 168 hours a week. What you do with those hours defines how productive you are. The definition of productivity for me is maximum results in minimum time, or the least amount of time. The goal is more achievement.
That’s not the complete picture. I’m sure you’ve heard of the word leverage. The word lever means using a little effort and getting a lot of output. When Bill Gates started Microsoft, he had 10,000 inputs to get one output. That’s how it is in the very beginning. It’s tough, but when the company becomes more productive, it has more leverage. The definition of leverage is maximum productivity with minimum effort.
The goal is less effort. A hinge on a door is a small hinge, but it can swing open a huge door. These days Bill Gates has lots of leverage. One input gets a million outputs. That’s the power of leverage. It’s maximum productivity with minimum effort. That’s my definition. Of course, productivity is maximum results in minimum time. Freedom is the third in the trio of definitions.
As an entrepreneur you start by being productive. Then you gain more leverage with that productivity. We’ll make sense of this in a little bit as to what this means. This is the definition for you academics listening. It’s important that you know this. Freedom, in my five-word definition, is maximum leverage with minimum stress. The goal of freedom is to be happier, to get what you want, and to want what you have.
If you set the intention of being free, that may be too large of a leap. I see a lot of people falling flat on their faces because it’s much too large a leap. If you set the intention of leverage-maximum productivity with minimum effort-that also may be too large or too long of a leap. You may not make it to the other side. However, if you make your intention productivity, which is maximum results in minimum time, that is just achieving more.
I say just, but that means a lot. In that same 84,600 seconds, you’re getting more done. If you set the intention and become more productive-and productivity is the topic here-then the next step is to set the intention to leverage that productivity, or maximum productivity with minimum effort. It’s less effort. This goes against the Calvinist or Protestant ethic of working harder and harder to get more results.
I don’t believe that to be true. Leverage says that you don’t have to do that. If you have the intention of leverage and you feel you’ve achieved that-which is maximum productivity with minimum effort-the third and final step is freedom, which is maximum leverage with minimum stress. If that makes sense to you, the goal of productivity is achievement and more of it. The goal of leverage is to work less with less effort.
The goal of freedom is just to have more happiness as a result of achieving more with less effort. Albert Einstein said, There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle. He was a smart guy. If you treat every activity that you do as a miracle and you course-correct, you’re going to be more productive. You’re going to gain more leverage, and hopefully, you’ll gain more freedom along the way.
Tammy Lawman: Awesome. You talk about freedom and leverage. There are things that happen to us every day that tend to suck up our time and cause distractions. How can entrepreneurs become more productive? What are some of the daily activities that they can look at that cause these distractions, and how can they change that?
Alex Mandossian: I actually have a fan page that we call the Productivity Wall. If you go to www.ProductiveToday.com, please participate on any ideas you have about productivity or things you’ve experienced. Share it with the tribe there. There are thousands and thousands of fans who like to visit that wall once a day and sometimes twice a day.
In my surveys with those guys and gals, as well as from my list, I’ve identified seven common daily activities. It doesn’t matter if you’re employed, self-employed, or a professional. It could be just in your personal life. You come across these seven daily activities one way or another during the week or on the weekends. I’ll run by them one by one.
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