You² (by Price Pritchett, PhD) is a High-Velocity Formula for Multiplying your Personal Effectiveness in Quantum Leaps and one of Bob Proctor's favorite and most recommended books of all time! You² promotes an unconventional strategy for achieving breakthrough performance. This powerful new method replaces the concept of attaining gradual, incremental success through massive effort. Instead, it puts forth 18 key components for building massive success while expending less effort.

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