Peggy McColl is a New York Times Best Selling author, having written Viral Explosions!and Your Destiny Switch, and an internationally recognized expert in the fields of personal and professional development and internet marketing. She inspires people to pursue personal business objectives and achieve ultimate success. She also provides effective internet marketing solutions for entrepreneurs, authors, publishers, professionals, and business owners who want to establish an online presence, achieve bestseller status, build their brand, or grow and expand their online business.

TAMMY LAWMAN: Can you talk a little bit about how the internet has changed marketing?

PEGGY MCCOLL: What I love about the internet is that we can make a difference from the comfort of our home. Even as we’re having this conversation, you’re in your home, and I’m in my home. We’re very comfortably dressed. In traditional ways, the way we used to do business before the worldwide web really opened up, we would maybe get on the phone and have the conversation, or we would face-to-face meet.

We’d plan a meeting in your city or my city. What’s happened with the internet is it’s made it a lot easier for us to connect, communicate, and market to people no matter where they are in the world. I have clients all over the world. I work with clients in a mentoring capacity who are in Switzerland, Japan, Australia, and South Africa. I literally have clients all over the world. Of course, I have clients in North America as well.

What I’ve found is that the internet is giving us this ability to communicate and connect with people no matter where they are in the world. Look at social media. That’s just exploded in the last year alone. Facebook has doubled the number of people who are on it. What it really is doing for us is allowing us to connect instantly, effectively, and in a way that is also serving the greater good, which is really what the Intention Event is. It’s about creating a message that’s helping people no matter where they are in the world, which just creates more good for others. It is a very beneficial thing. I’ve found that in the last 10 years, what the internet has really provided for us is this vehicle and method where anyone can jump on. If you have internet connection, you can get on board.

You can create websites for free. There are templates available all over the place. It allows us to build a business and do so without needing huge amounts of money for storefronts, buildings, or office space. It allows us to have a presence and make an impact on the world without having to break the bank to do it.

TAMMY LAWMAN: I totally agree with you about the freedom that it offers. Like you said, I’m sitting here in my home office right now. I don’t know many people who don’t have to get up and do this mad rush in the morning to get out the door, sit in traffic, and go to work. I’m so fortunate to be able to do that and to enjoy what I’m doing while working from the comfort of my own home. I’m sure there are a lot of people in our audience who have that dream to own their own business or start their own business, something they can do from home, whether it’s part-time or full-time.

PEGGY MCCOLL: It really starts with generating ideas. I had a group of my mentoring
clients here on Friday. We had this collective meeting. It was interesting because I had them all introduce themselves, and it was fun to hear their stories of how they came to me. There was one lady here who is a lawyer. She’s been practicing law for many years, and she’s very good at it. As you probably know, lawyers make a lot of money per hour.

She finds that as she’s getting a little older, she’s starting to think, “I really want to do something else-something a little more rewarding.” She works with couples who are breaking up. There isn’t anyone who’s coming in her office who’s really happy and excited to be there. She says, “I want to shift to do something a little more meaningful and fulfilling, and I want to end up working with clients who are a little happier.”

We started working together on ideas on her expertise and what she loves so she can generate income to subsidize her law practice. Her plan is to move into it full-time. I find that when I start working with people, my clients come to me because sometimes they have a job and they’re doing okay in it, but they no longer want to do it. They’ve found that it’s not fulfilling or there’s something about it that’s dissatisfying. They would like to move to a place where they’re doing work that they feel more connected to, probably in an area of their passion, and they are generating enough revenue that they can sustain a lifestyle that is very comfortable for them.

TAMMY LAWMAN: I think you’re right. I think people start with that process of, “I want to do this.” Then they move to, “I want to do this, but I don’t know what to do.” The whole idea of trying to generate those ideas and settle on one or two things that you can put together is very hard to do on your own sometimes. I think it is nicer to be able to work in a little bit of a group environment and get feedback from somebody or a different perspective from a coach or mentor.

PEGGY MCCOLL: Yes. I want to tell our listeners a really valuable piece of advice…

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