There are two ways to write
and submit your articles. But, only one of those ways will build targeted
website traffic, increase your own hyper-responsive list of prospects, provide
you with instant credibility and help you sell more books, products and
services. The only things you will get from the other way are links and
frustration from a lack of sales and traffic.
What do you want?
Here's How Most People
Write & Submit Articles the Wrong Way
1. They write and submit
the same old regurgitated content that's all over the web.
This doesn't differentiate
you from your competitors.
If you want your articles
to be a success, you must research your competitors and know exactly what they
offer and what they don't. You must read forums, blogs, social networking sites
and major online publications to see exactly what people are talking about now.
If you don't, you won't be able to differentiate yourself. You won't pick a
popular topic. Most importantly, you won't be able to spark a controversy that
sells.
2. They only submit
articles to article directories.
When most people submit
articles, they hire a cheap article submission service like Virtual Article
Assistants that submits articles to just the top article directories.
However, this will not
build your list of targeted prospects and will not help you sell more books,
products and services to a niche audience. And, this definitely will not boost
your credibility. I'm sorry, but I'm not going to send an email blast letting
everyone know I'm on EzineArticle.com. No offense, but anyone can have their
articles published on article directories as long as you follow their
guidelines.
How to Write and Submit
Your Articles the Right Way
1. Write an article that
sells your unique selling proposition.
Through extensive research
I discovered that my competitors use a scattershot approach instead of a
targeted article submission campaign that reaches specific audiences. They do
not perform effective search engine optimization and keyword analysis. They
don't even offer general consulting to answer all of your questions.
I also discovered that my
competitors don't complete bio box and call to action reviews to improve click
through rates. They don't verify websites to assure you of quality traffic. They
don't proofread and copy edit so you don't look like a fool. They also don't
write cover letters to improve your chances of publication or follow up with
website and ezine publishers to maintain relationships.
So Dan Janal, Founder of PR LEADS Article Marketing Experts
wrote an article entitled:
"Choosing an
Article Submission Service: Top 10 Questions You Should Ask Before Spending Your
Hard Earned Dollars." And can you guess what the questions were based on?
You're right.
Every question was based on the benefits that businesses,
authors and experts receive when using our service. This helped us set PR LEADS
Article Marketing Experts apart from our competition
2.
Complete a well-balanced article submission campaign.
You want to select the best websites, ezines, article
directories and article announcement lists your audience reads for your article
submission campaign. Dan's "Choosing an Article Submission Service" article can
be found on top websites and online publications like MediaPost.com,
SalesandMarketing.com and About.com.
These websites get
thousands of unique, targeted website visitors per day. That means we're not
driving just anyone to our website. We're getting actual visitors who want to
buy our products and services.
3. Use the article
placement to pre-sell your prospects.
After Dan's article was
published on top sites like MediaPost.com and About.com, we promoted the article
on our blog, in our newsletter. We even did an email blast to our client and
subscriber list.
And, when prospects call me
or email me, I always give them the link to Dan's article. This article
pre-sells our service. In fact when people read the article, they don't just
buy one article. They buy our 6 or 12 article publicity programs.
By writing and submitting
articles the right way, we made over $10,000 with just 1 article! Of course,
there are many other elements to a successful article campaign. But if I gave
them all away, I'd be ignoring one of my biggest secrets: Peak curiosity and
leave your prospects wanting more.
About
the Author:
With premium article
placements on websites like About.com, Entrepreneur.com and Disney's Family.com,
Article Marketing Expert Eric Gruber can help you generate a massive, targeted
Internet publicity campaign no one else can match! Before you submit your next
article, make sure you download Eric's FREE REPORTS "How to Choose an Article
Submission Service" and "150+ Campaign Killing Mistakes You Want to Avoid" at www.IwantMoreProspects.com/10questions
